ThreadBear Design

“Inclusive soft toys with stories at their heart.”

  • Thoughtfully designed soft toys, rag dolls, rag books, and knitted baby pieces
  • Supports comfort, reassurance, and early storytelling for growing minds
  • Encourages imagination and emotional connection through gentle, tactile play
  • Designed in London with original illustrations and calm, contemporary colour palettes
  • Includes an organic knitted baby range for customers seeking natural materials
  • Beautifully giftable pieces children bond with and families choose to keep